What is Poisson d'Avril?
Poisson d'Avril is a French moniker ascribed to someone who is fooled
on April 1st. Legend has it that the custom dates to the 16th century.
In 1564, King Charles IX of France broke with a 12th century custom
by decreeing that New Year's Day would occur on January 1 rather
than at the spring solstice--ending a traditional week-long celebration
of spring and rebirth that had lasted until...April 1. An uproar
arose. Resistors were mocked by being sent joke gifts.
in early spring the sun is leaving the zodiacal sign of Pisces,
the pranks were coined "Poisson d'Avril." April 1st became
a fun holiday filled with the offering of lighthearted presents...often
gift-wrapped fish. Children would draw fish and attach them on backs
of the unsuspecting. Today it has become an occasion for exchanging
Each April 1, Passionfish will return to the origins of Poisson
d'Avril as a celebration of new beginnings. What better way to look
forward to a future replete with sustainable seafood!
About us: Passionfish is an innovative non-profit
project that promotes sustainable fisheries and aquaculture through
public education and stakeholder collaboration. Founded in 2000,
Passionfish helps business and the public grasp the complex issues
of seafood sustainability. Its programs include exhibitions, community
education "Get the Dish on Fish" dinners,"Poisson d'Avril" events, live public
forums, and consumer and children's education. Passionfish believes
that everyone shares the same need for healthy global fish populations.
We endeavor to bring diverse stakeholders together to troubleshoot
and overcome obstacles to ocean sustainability. Our organization
promotes unique business-conservation partnerships, builds solutions
through productive dialogue, and inspires conservation through a cookbook series coupled with vibrant special events.
Match your passion with cash--please support Passionfish.