TEAMS UP AGAIN WITH WHOLE FOODS MARKET TO PROMOTE MSC-CERTIFIED
WILD ALASKAN SALMON AND SEAFOOD SUSTAINABILITY
CA - June 16, 2004
is partnering with Whole Foods Market for the third summer to support
sustainable seafood as part of the Fish for Our Future campaign.
Each summer, Passionfish helps promote the efforts of campaign partners
Whole Foods Market, Marine Stewardship Council (MSC), World Wildlife
Fund, and Alaska Seafood Marketing Institute who all share Passionfish's
goal of long-term ecological and economical sustainability of our
world's ocean. The purpose of the campaign is educating consumers
about making the best environmental choices when selecting seafood.
San Diego's Hillcrest store, Passionfish's Andrew Spurgin will be
teaming up with fellow chefs Amiko Gubbins of Parallel 33, Paul
McCabe of Anthony's Star of the Sea, and Kjeld Petersen of the San
Diego Culinary Institute to grill wild Alaskan salmon to perfection
and to answer questions about sustainability. Passionfish advisor
and partner Serge Dedina, Ph.D., of WiLDCOAST International Conservation
Team, as well as members of San Diego Baykeeper, will also be there
to talk about fisheries and coastal conservation issues. The Wild
Salmon BBQ is Saturday, June 26 at the Whole Foods Market in Hillcrest
neighborhood, intersection of University Ave and 7th Ave, from noon
until 3 p.m. and costs $6. Wild Alaskan salmon is certified by the
MSC as environmentally sustainable. See www.msc.org
for more information on its exciting and one-of-a-kind program.
outreach like our efforts at Whole Foods are wonderful ways to introduce
the public to the unknown or often misunderstood issue of seafood
sustainability," says Andrew Spurgin. "We enjoy talking
with people one-on-one about the issue and giving people a chance
to try some fantastic wild Alaskan salmon at the same time. This
issue is not all gloom and doom. At Passionfish, along with our
many culinary and business partners and our partners in the Fish
for the Future campaign, we celebrate the positive strides being
made in fishery sustainability."
the June 26 BBQ, the Hillcrest Whole Foods Market will designate
a 5% Day on Wednesday, June 30, to WiLDCOAST. The non-profit is
locally based in San Diego and carrying out its conservation and
outreach work across California and Baja California. WiLDCOAST will
receive 5 percent of the day's sales. "We are pleased to partner
with Whole Foods to promote ocean conservation by supporting consumption
of environmentally sustainable and tasty seafood," says Serge
Dedina. See www.wildcoast.net
for more information.
is building great momentum among various stakeholders in favor of
fisheries and seafood sustainability through its public education
efforts in California and is expanding its efforts across the Pacific
Northwest. Last year's Fish for Our Future campaign at Hillcrest
Whole Foods Market attracted more than 350 people who enjoyed the
seafood and camaraderie cooked up by Andrew Spurgin and Amiko Gubbins.
All the chefs featured on June 26 have cooked at the prestigious
James Beard House in New York City, and at the fantastic centennial
bash that Passionfish hosted for Scripps Institution of Oceanography
last September that attracted nearly 600 people. In addition to
Andrew's work with Passionfish, he is the executive director of
Waters Fine Catering in San Diego.
miss the Saturday, June 26 BBQ, and be sure to shop 'til you drop
on Wednesday, June 30 at Hillcrest Whole Foods! Look for the MSC
label on your seafood purchases at Whole Foods! Both events will
be at the Hillcrest Whole Foods Market, 711 University Avenue, San
Diego. For more information call Whole Foods at (619) 294-2800.
us: Passionfish is for people passionate about the ocean, fishing,
and seafood! We are a nonprofit public education project actively
promoting sustainable wild fisheries and aquaculture. Founded in
2000, Passionfish has developed an innovative approach for addressing
seafood and fisheries sustainability: forums that reveal common
ground amid contention, celebrations of seafood, broadcasts that
build awareness, and a unique book series aimed at inspiring adults
and children about ocean and seafood sustainability.