SWIMS AHEAD IN SUSTAINABLE SEAFOOD MOVEMENT
With fins, flippers, flukes, and flagella a-flapping,
Passionfish promotes consumerism with a conscience
CA - MAY 23, 2005
the spring has come a flurry of far-reaching activity for Passionfish.
Our projects span San Francisco to Scotland, San Diego to Sacramento,
and all share the same goal of solving the crises in our marine
is exploring a promising partnership with a start-up seafood brand
and brokerage in San Francisco named CleanFish.
CleanFish is a year-old firm supplying seafood nationally from sustainable
wild fisheries and artisan producers worldwide. To boost the venture
we co-convened a strategy session among a collection of clever professionals.
As a capstone to this April 1st workshop, Passionfish and CleanFish
kicked off our first annual celebration of the light-hearted French
tradition named Poisson d'Avril
(or "April Fish"). The potential partnership between Passionfish
and CleanFish would blend our entrepreneurial energies to make a
profit and a difference.
for Poisson d'Avril was quite an affair. It featured the finest
artisan-raised salmon on the planet from Loch
Duart in Scotland. The salmon was prepared superbly by French-trained
chef Polly Legendre, owner of La
Gourmande catering. And, as tradition with Poisson d'Avril,
the meal was topped off with magnificent handcrafted dark chocolate
fish from Parker-
Joining us that evening in featuring Loch Duart salmon was Poggio's
restaurant in Sausalito. And what better way to welcome a Scottish
firm to its new markets in the United States than with bagpipes!
Playing for us was Scott Cameron, a remarkable high school musician
ranked among the top student pipers in the world.
Duart has since generously offered to donate to Passionfish proceeds
from the company's participation in the Loch Fyne May Market. This
annual event in northwest Scotland attracts thousands of area residents
and tourists-- great publicity as we work across the Atlantic to
demonstrate that responsible aquaculture is possible and profitable.
tremendous opportunity arose recently at the Scripps
Institution of Oceanography (SIO) in La Jolla, California. On
the suggestion of Passionfish advisor Professor Lisa Schaffer, we
were invited by SIO and the National Oceanic and Atmospheric Administration
(NOAA) Southwest Fisheries Science Center to participate in their
conference entitled "The Future of Marine Biodiversity: the
known, unknown, and unknowable" (KUU).
Executive Director Carl Rebstock joined notables like Passionfish
advisor Mickey Glantz, Ph.D., of the National Center for Atmospheric
Research in Boulder, Colorado (See Mickey's popular editorials,
as well as participating on the Education and Outreach committee
beside Richard Ellis, David Helvarg, Carl Safina, Ph.D., and others.
encourage a discussion about the future of aquaculture, Carl worked
with University of California San Diego (UCSD) Catering, CleanFish,
and Passionfish advisor Michael Fung, of Better Halfshell seafood,
to fly in a species of jack from Hawaii to the main dinner event
held at the Birch Aquarium at Scripps. This fish is being sustainably
raised in novel, off-shore submersible pens by Kona
Blue Water Farms.
according to a recipe provided by Chef
Bernard Guillas of the Marine Room at the La Jolla Beach &
Tennis Club, not one bite was left uneaten at the end of the evening.
"Carl Rebstock and Passionfish brought to this conference a
contagious vitality and vision for obtaining sustainable seafood
in the future. Their contributions, along with those of CleanFish,
helped expand the Conference to include progressive markets,"
remarked David Field, Ph.D., an oceanographer and National Research
Council Postdoctoral Associate who helped organize the four-day
surprisingly, attending the KUU conference led to several important
liaisons, including assistance Carl is offering to Lea Houlette,
a UCSD undergraduate, in establishing a campus chapter of the California
Student Sustainability Coalition (CSSC). Headquartered in Sacramento,
California, the CSSC represents an ideal mechanism for bringing
a balanced exploration of sustainable fisheries issues to a statewide
April also brought an invitation to participate in the "Partners
for Sustainable Seafood Systems" workshop in Oregon jointly
hosted by the Pacific Marine Conservation
Council (PMCC), Ecotrust,
and the Community Seafood Initiative
(CSI) as well as a request from the film company Wiland-Bell Productions.
Both are efforts to recognize and promote the efforts of individuals
and organizations doing extraordinary work in the area of sustainability.
Wiland-Bell was looking for recommendations for people to include
in their film entitled
"Edens Lost and Found". After consulting with Passionfish
advisor Brad Warren and CleanFish, we suggested four individuals
with rich stories to tell: Steve Fitz, the last Scottish seiner
in the country who artfully fishes sanddabs out of Half Moon Bay
in California; Ray Forsman, who traps prawns in Puget Sound in Washington
State; Pete Knutson, Ph.D., who gillnets salmon from Alaska to Puget
Sound; and Passionfish advisor Wally Pereyra, Ph.D., who was instrumental
in developing the recently MSC-certified pollock fishery in the
late 70's, our nation's largest and "cleanest."
Profiles of people like these are being incorporated into Passionfish's
distinctive seafood cookbook. We would welcome
your contributions. Our book will offer a fresh and spirited
look at enjoying sustainable seafood!
Thank you for your continued interest in our work!
About us: Passionfish is an innovative non-profit that
promotes sustainable fisheries and aquaculture through public education
and stakeholder collaboration. Founded in 2000, Passionfish programs
include exhibitions, community education "Get the Dish on Fish"
dinners, live public forums, and consumer and children's education.
Match your passion with cash--please support Passionfish.